Educational Background
Minimum: 10+2 (any stream)
For advanced/professional programs: Graduation preferred
Technical Requirements
Computer/Laptop (4GB+ RAM recommended)
Stable Internet connection (at least 10 Mbps)
Smartphone (for testing mobile campaigns & social apps)
Software & Tools (Basic Access)
Google Workspace (Gmail, Docs, Sheets, Slides)
Social media accounts (Facebook, Instagram, LinkedIn, Twitter/X)
Canva / Figma (for creatives)
Basic knowledge of MS Office or Google Sheets
The Digital Marketing Course is designed to equip learners with the essential skills and hands-on experience required to excel in today’s digital-first business world. From mastering SEO and running successful ad campaigns to creating engaging social media content and analyzing marketing performance, this course covers every key area of digital marketing.
Through a blend of theory, live projects, and practical assignments, students will learn how to plan, execute, and optimize digital campaigns that drive real business results. Whether you are a student, job-seeker, entrepreneur, or working professional, this course will help you build the expertise needed to grow brands online and unlock career opportunities in the digital economy.
Fundamentals of Digital Marketing & Online Branding
Website Creation & Landing Page Optimization
Search Engine Optimization (SEO)
Google Ads & Pay-Per-Click (PPC) Advertising
Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
Content Marketing & Copywriting Strategies
Email Marketing & Automation Tools
Web Analytics (Google Analytics & Tag Manager)
Affiliate & Influencer Marketing
E-commerce & Conversion Rate Optimization
By the end of this course, learners will be able to:
Understand Digital Marketing Fundamentals
Explain the role of digital marketing in modern business.
Differentiate between traditional and digital marketing channels.
Build & Optimize Websites
Create and manage a basic website/landing page using WordPress or similar CMS.
Apply SEO best practices to improve website ranking on search engines.
Run Paid Advertising Campaigns
Set up and manage Google Ads campaigns (Search, Display, Video, Shopping).
Analyze ad performance and optimize campaigns for higher ROI.
Leverage Social Media Marketing
Develop effective content strategies for Facebook, Instagram, LinkedIn, and YouTube.
Run paid social media ad campaigns and measure engagement.
Apply Content & Email Marketing
Write engaging blog posts, ad copies, and social content.
Design and run automated email campaigns for lead nurturing.
Measure & Analyze Performance
Use Google Analytics (GA4) and Tag Manager to track traffic and conversions.
Generate reports and measure KPIs for decision-making.
Explore Affiliate & Influencer Marketing
Understand affiliate networks and partnerships.
Plan influencer collaborations for brand growth.
Implement E-commerce Marketing Strategies
Optimize product listings and online stores (Shopify/WooCommerce).
Apply conversion rate optimization techniques.
Work on Real Projects
Execute live campaigns with real ad budgets.
Analyze case studies and present marketing strategies.
Advance Career Opportunities
Prepare for globally recognized certifications (Google, Meta, HubSpot).
Build a professional digital portfolio showcasing projects.
Gain confidence to work as a Digital Marketing Executive, SEO Specialist, PPC Manager, Social Media Strategist, Freelancer, or Entrepreneur.
⏰ Only have 5 minutes? Perfect! In this video, we’ll demystify Digital Marketing and break it down into simple, easy-to-understand concepts. By the end, you’ll know exactly what digital marketing is, why it matters, and how it works in the real world. 💡 What You’ll Learn in 5 Minutes: ✔️ What is Digital Marketing? ✔️ The difference between Traditional & Digital Marketing ✔️ Key channels: SEO, SEM, Social Media, Email, Content, and more ✔️ How businesses use digital marketing to grow ✔️ Why learning digital marketing is a future-proof skill 🌍 Why Watch This Video? Because in just 5 minutes, you’ll get a clear picture of digital marketing without the jargon, making it easier to dive deeper into this exciting field. 🎯 Perfect For: 👉 Beginners curious about digital marketing 👉 Students & professionals exploring career options 👉 Entrepreneurs & small business owners 👉 Anyone who wants to understand the digital world ✨ If you found this helpful, don’t forget to Like 👍, Share ↗, and Subscribe 🔔 for more short & simple digital marketing tutorials!
Discover Additional Learning Opportunities
Static
